UNITED SODAS OF AMERICA
Package Design




PROJECT DESCRIPTION
This project focused on a redesign of the United Sodas of America branding, encompassing both the logo and the soda can designs. Inspired by the company's name, I explored the concept of a flag, which could be an abstract version of the American flag, while creating a distinct and unique visual identity. The logo itself is a stylized representation of a flag, with the company name subtly warped to give the impression of waving in the breeze, which creates a dynamic and memorable visual. Next to the name, the tagline "In Flavor We Trust" is incorporated within a circular element, reminiscent of the circle of stars on the original American flag, adding another layer of patriotic inspiration. The color palette for the cans is bright and bold, designed to catch the eye while being carefully balanced to avoid being overwhelming. There are stripes seen throughout the packaging to show cohesiveness. The overall design aims to capture the spirit of America with a modern twist on a soda brand, creating a cohesive and appealing brand identity for United Sodas of America.











